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Account expert. Marketing guru. Relationship dynamo.
Maggie works with Sequence's clients to help develop innovative new products, launch new marketing efforts, and help implement a broad range of initiatives.
For more than 17 years Maggie has led marketing efforts for large and small companies. As an account director at Euro RSCG, she managed integrated marketing campaigns, new product launches
and other programs for Citibank, AARP, Sprint and Bank of America. Maggie received the Brandeis Award—recognizing her as the employee of the year—in 2000.Maggie was promoted to senior management at Euro RSCG in 2004. As director of agency services, she managed the agency's recordbreaking growth—65% increase in revenue over the previous year. She helped clients think about their
business differently, always encouraging them to test innovative ideas and new approaches.
Prior to her agency experience, Maggie worked in healthcare and education product marketing for
eight years. At the American Health Information Management Association, a professional membership
organization representing health information systems managers and vendors, Maggie led direct marketing
strategy and implementation and integrated product lines and marketing communications.
Maggie implemented an extensive member research project that assessed member satisfaction, evaluated
products and services, and identified prospective customers.This research led to more insightful
and relevant member communications. Maggie’s integrated programs improved response rate by 8%
and successfully reduced association’s marketing expenses by 75% in her first year.
Maggie received a degree in literature from the University of Illinois with honors, including a year's
study at Oxford University.
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Our team
Lisa Vaughan
Chris Vaughan
Jannson Engleman
Maggie Pelletier
Keryl Klemm
Margot Cidulka
Megan Crump
Brooke Moll
Stacia Smith
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